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My Lucky Star
非常幸运
Campaign:
In the movie, Ziyi Zhang win a free 5 day Singapore Trip , then meet the love of her life (Leehom Wang). the Campaign were based on the 5 day lucky Singapore Trip. We organized 6 opening day events in 6 major release cities, combining Movie + After Party.
Role:
Project Leader, planner
Promotional Video
Based on the movie trailer, this video invite public to join the offline events as well as spread out the movie info online.
Promotional Video
Leehom has invite audiences to participant in the event
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