Campaign：

This campaign  has been designed allowing audiences to “show” their Angel & Demon “Look.” Based on the film’s concept and director’s insight, the movie shows one human’s inner struggle between good and evil. The campaign itself is easy going and funny, but it hints at the core and reveal of the movie.

A web page was designed by our go-to contract designer and a promotional video was filmed by selected filmmakers from USC. China Mobile International (USA) sponsored the lottery gift of an iPhone 5s.

10 lucky participants had chosen from the participants, winning iPhone 5s, Signed Poster and free tickets

Role:

Project Leader, planner, producer

Speciality:

This Campaign partnered with Tencent.com, the forth-largest Internet company in the world behind Google, Amazon and Ebay. The campaign utilize the new app:shi and wish to set the new marketing trend.