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Personal Tailor
私人订制
Box Office：
$ 37K , Opening Wkn Per Screen Ave$10K
Campaign：
This campaign is centered on the PERSONAL TAILOR movie website, which is designed to mimic a real company website with company information, service, and team based on the movie.
People are encouraged to submit their dreams/wishes through the website. China Lion picked 1 person to fulfill his dream and record the one-day dream-come-true experience.
Role:
Project Leader, planner, producer
私人订制你的梦想
是华狮电影为了宣传冯小刚贺岁片《私人订制》所设计的宣传方案。
该计划通过建立“私人订制”公司网站,打造了一个以假乱真的“世界观”,让观众误认为世界上真实存在一个帮人圆梦的“私人订制”公司。
[假如给我一天梦想]是为该公司网站设立的宣传片,通过讲述一个工科男圆的 “演员梦”而引起激起海外华人的共鸣,让人们重新思考和追逐自己的梦想。
Promotional Video 1 《假如给我一天梦想-系列》
Street Interview: ask people their dreams
Promotional Video 2 《假如给我一天梦想-系列》
The winner's Dream Come Ture documentary
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